In 2005, 6th Sense Lures began as a custom painting crankbait operation in an east Texas college dorm room. The art of re-awakening a customer's old, faded crankbait with a vibrant color scheme of their selection, was something that anglers across the world took a profound interest in. 6th Sense discovered a clever niche that was virtually missing from the fishing industry and decided to run with it. As demand continued to rise for these unique crankbaits as well as other customized fishing tackle, the 6th Sense brand evolved into the highly reputable fishing tackle supplier that it is today.